Crave America

Culinary Director Jim Kyndberg Creates New CRAVE Menu

When I came to CRAVE, the first thing I did was try to learn as much as I
could about CRAVE inside and out. First, I wanted to get to know our customers
and employees, so that I could understand what the views and expectations of
CRAVE were from the people who make us what we are. Second, I had to eat
EVERYTHING on our menu to see what was working and what our customers
had come to expect from CRAVE. With that done I was able to determine what I
could add to the mix, from small changes that would improve our existing dishes
to creating new and exciting menu items.

For our new menu, I had to think about what people would be “craving”, so to
speak, and the seasons heavily influence what people are in the mood to eat. So
with Fall and Winter approaching, there is a big focus on entrees that are hearty
and rich, almost more like comfort food, which is what you’ll get with new items
like the Meatball Hoagie, Grilled Pork Chop, and Italian pizza. I also wanted to
keep an element of modern chic to help balance out the menu and play on the
emotions that make people go, “Ooh and ahh!”. That’s what you’ll get with items
like the Kogi Beef Tacos and the Seafood Flatbread which was recently featured
on our monthly specials menu, and was popular enough to get promoted to our
Fall menu.

I also create the monthly specials menu, which allows me the opportunity to work
with a lot of local farmers who produce food with the highest standard of quality.
I visit the farms personally in order to get to know the people and their products.
We want to work with people who care as much about the food as we do, and if
that means paying a little more for it, we will happily do so in order to provide our
guests with the best possible product.

It has been a pleasure coming into a restaurant that is so willing to take chances
and constantly redefine itself. I look forward to seeing how the new Fall menu is
received and learning how we can continue to improve.

Bon appétit,
Jim Kyndberg