The MOA Event:
GiveMN.org hosted the fundraiser from rotunda area at the Mall of America, so they were looking to partner with a restaurant inside the MOA to host the TweetUp. Considering that our CRAVE Cares Program highlights and supports local charities, it was obvious we’d make good partners.
We worked closely with Lisa Grimm from the Mall of America and Jeff Achen from GiveMN. They were both absolutely fantastic people who brought great energy and experience to the event. We had a signup on Eventbright that capped the event to 100 people. Our CRAVE MOA location provided the entire patio space, along with a free drink, free food, and a live Twitter feed on a big screen.
The Twitter Contest:
Throughout the evening we ran a Twitter contest that prompted the attendees to answer, reply or respond appropriately to our @CRAVEamerica Tweets every 15 minutes. We gave away some great prizes and numerous gift cards. We owe huge thanks to our Mall of America sponsors for donating some of these prizes, LUSH, AVEDA, and ORIGINS.
One of the best things that happens when hosting an event like this is the opportunity we have to get to know our fans and followers in person. It was a fantastic turnout and everyone was simply awesome. There were some @CRAVEamerica followers that were extra active and managed to win several items. Some of these loyal, and fantastic people include: @DanaWestern, @Amanda_l_b, @AlyWallberg, @rnikhanj, @PrincessSushi, @LyshyPop, @echristine, @SocialNicole, @FuzzyDuckTweets, @GirlScoutsRV, @MonicaBongart, and @EyeAmLisa.
Thank you everyone for coming and showing your support for the GiveMN.org’s Give To The Max Day.
The GiveMN website stats:
Grand Total: $13,559,630.00
Total # of donors: 47,538